I have started moving one product line at a time into the new Engagement Program over the past week, I have moved three so far and already I have seen sensational benefit with warnings telling me some of my list have run out of content. This has been a big issue for me over the years finding out exactly who has run out of content, as time has gone by the system has become to complex to manage this well.
10 out of 10 Marketo this is the greatest single change yet, cant wait for all the customer feedback to create even greater value over the coming months.
Only gripe so far is Cadence, many of my programs previously worked on the theory of less contact over more time so I utilised the Fibonacci Sequence for managing the momentum of emails. I hope one day we can have far greater control over the frequency of the Cadence and in turn the communication to customers.