Fearless Forum: November 2020

Marketo Employee

Fearless Forum: November 2020

Hello Marketing Nation! 


Welcome to the November edition of the Fearless Forum! In this edition, watch an in-depth interview with the Experience Makers “The Closer” Award Winner, learn about one of our Adobe Exchange Premier Partners, read our latest Marketo Champion Spotlight series, watch Meet Marketo Customer edition video, much more!



In this edition, we’ll be covering the following topics chosen by you:


Meet the Experience Makers “The Closer” - Watch our “Meet the Experience Makers” interview with Lisa Martin of VMware. See what she has to say about data and lead nurturing, the importance of getting sales and marketing synced, and the impact that has on the overall customer experience.


Meet Marketo Engage Customers with Chelsea Kiko - In the second edition of our latest series, we speak with customers to learn more about their background, how they’ve used Marketo Engage in their career, and more. In this edition, we spoke with Chelsea Kiko, who is the Marketing Operations Manager for McGraw Hill. She is a 4-time Marketo Champion, Cleveland MUG Co-leader, and MCSA. Watch the video to learn more about what Chelsea has to say!


Live with Adobe Exchange: Translations.com - Formerly known as Live with LaunchPoint, this series is all about highlighting our amazing partner solutions that integrate directly into Marketo Engage. In this edition, we spoke with Nick Panagopoulos from translations.com. Nick discusses how GlobalLink Connect, a translations.com product, bundles up assets in a Marketo Engage campaign for easier translations. Watch Nick’s walkthrough of an example GlobalLink integration with Marketo Engage.


Marketo Engage November Champion Virtual Office Hours - In this Champion Office Hours session in November, Marketo Champions Josh Pickles, Grace Brebner, Kyle McCormick, and Ajay Sarpal sit down to answer live questions from other customers.


Marketo Success Series: Content AI - Learn from Marketo Champion JD Nelson as he discusses the supplemental add-on product ContentAI, what it is, why use it, and how to set it up in your campaigns.


Marketo Success Series: Smart Campaigns - Learn from Champion Alumni Tim Cerato as he discusses his best practices for building Smart Campaigns at scale, mastering advanced logic, creating efficiencies through program tokens, and much more.


Champion Spotlight: Amit Jain - In this Champion Spotlight edition, we spoke with Amit Jain, who is an IT Specialist at Atlassian. Read Amit’s career story including how he got started in Marketo Engage, what he’s most proud of in his Marketo career, and more.


Apply to be a 2021 Marketo Champion – Applications are now open for the 2021 Marketo Engage Champion class! If you are interested in taking your career and thought leadership to the next level, we encourage you to apply to be part of the Champion program. Please complete your application by Friday, December 18th.


Webinar: 2020 Lessons from Marketo Engage Champions - 2020 has been an unusual year. Whether your company pivoted to an all-digital strategy or you picked up some new skills as you worked remotely, 2020 has been a time for change and growth. Reflect with Champions as they discuss their top lessons this year and how they’re planning ahead for 2021. Please register at the following regional regional links: NOAM, EMEA, ANZ.


Podcast: DemandGen Radio with Stephen Frieder - In this DemandGen podcast series, CEO David Lewis hosts Stephen Frieder, SVP of Enterprise Sales at Adobe, to discuss the importance of marketing in current times. Listen to Stephen as he discusses how far Marketo Engage has come since its acquisition almost two years ago, what’s on the roadmap for Adobe as it continues to support marketers in crafting end-to-end experiences, and more.