Facebook field map change?

[Pavel_Plachky]

We are having issues with Facebook Lead Ads integration: up until sometime around 1st of September (give or take a few weeks, I am not sure) all our Facebook forms were using the same set of fields, which were mapped to Marketo. When we cloned a Facebook form for a new campaign, even if we renamed the field on the new form, the mapping remained the same. Now when we clone a Facebook form, the field name for integration is changed to whatever the label of the field is. So for example if we clone an English form which has a Country field to create a German form with a Land field, the Facebook field name changes to Land, which is not mapped in the connector.

It seems more like a Facebook issue or change, but it is affecting our out of the box Marketo LeadAds integration in unsurmountable ways - we cannot map two Facebook fields (Land and Country) to one Marketo fields as this is explicitly unsupported in the documentation. Not to mention that we do not want to maintain the additional mappings.

Did anybody encounter this problem or have an idea on how to solve it?

Pavel

[Pavel_Plachky · Accepted solution]

In case somebody runs into this issue, here is a solution that we found:

In order to make sure the field mappings work, this is what you have to when creating a Facebook form:

1) In the content section of the form, select the fields you want to use and add them to the form

2) Click on the Settings Tab and then on the down arrow next to the ‘Field IDs’ section

3) Fill out the field id’s to use. Note that Facebook uses underscores instead of spaces in their field ids.