I'm trying to answer the question of whether we should adjust our lead scoring criteria/amounts. To do this, I want to compare the correlation of specific activities to successful outcomes with to how we're scoring those activities.
Our lead scores are syncing with SFDC, so I can pull the total score from there, but is there a way to export the detail around which activities are contributing to that lead score so that I can test specific activities? Something that I can get into Excel/CSV and manipulate there would be ideal.
You can export the Activity Log from individual lead records, aggregate several, sort, filter, pivot and analyze those, but there is no report for exporting just scoring related data en masse.