Existing Marketo Database and SFDC - About To Integrate

[Anonymous]

Hi,

We are about to integrate our Marketo Instance with Salesfroce. As of today, we have two databases of contacts where we have been manually uploading and or downloading from one to the other. 

Upon sync - what can i expect to happen? Will Marketo dedupe by email the leads coming in from SFDC and populate the newly mapped fields? Trying to avoid duplicate contacts. 

Also, we initially don't want ANY data being pushed into SFDC from Marketo. We have no current workflows built using any SFDC call implicit or explicit. Will this stand true or will Marketo communicate with matched leads and create a synced lead?

Been reading up on this, but looking for some clarification. 

Thank you!

[Anonymous]

Well it's better to know the fear is real...

Thanks,
Tim

[Lauren_Aquilino]

Hi Timothy -

Marketo will create duplicate records of leads coming in from SFDC. I am not sure what other have done to avoid this as I have worked in two instance now that were unaware this would happen upon integration.

I am curious to see as well what others have done to avoid this. Sorry I am of no other help than confirming your fears 🙂

Lauren