I have used umbrella campaigns for scoring. I wanted to be selective regarding which emails, forms, actions, that were considered interesting moments.
So yes, I take the point I can build up an unbrella program for interesting moments.
I was hoping for something easy a nice little cover all filter that could be applied on the MKTO or SFDC side to deselect your own firm.
Regarding the unmbrella program - If for example I wanted to capture - click link in email you need to select the emails each time, so does the mean that this would require tweaking each and everytiime an email was created?