I'm trying to get my head around the engagement program and have a few questions.
1. Programs in the stream
In the first stream, I would have 3 pieces of content:
I would like to send emails that lead them to this content. However, I would not like to send it if they have already viewed the ebook, video or webinar.
Therefor I would have a smart campaign where the smart list would check the program status (e.g. from my on demand webinar, to see if the lead has seen the webinar) and check if the person is a member of the engagement program and send an email to those. My question: will the webinar email be sent to all the people in the stream who didn't get the webinar email yet (including lead from cast 1 & 2)?
2. Early, Mid and Late streams
I would like to have 3 streams. The early stream would have "light" content whereas late would have more detailed content. I assume this is a normal way of deviding the streams? I know how to move leads to another stream but what is the most common trigger? I thought about using the engagement score or is something else better?
Transition Leads Between Engagement Streams - Marketo Docs - Product Docs
Advise: ask separate questions in distinct threads. Shorter questions are more likely to get answers
Marketo engagement programs automatically control whether a lead should receive a content in the following way:
With regards to the transition rules:
Will post one question at a time, thanks for the tip
I think I start to understand the logic of programs nested into engagement programs. Will start to test it out!
And yes, I thought about behavior score but wrote engagement score. Thanks, now I need to figure out the best score to change streams.