Engagement program - change subject line within stream

[Brett_Carpenter]

Hi braintrust! 

I'm trying to figure out how to implement this (and could not figure out how to put it in the title). 

Basically, here's the layout I want: 

Stream 1 - Email 1 - Subject line 1

• If opened- move to Stream 1 - Email 2
• If unopened - stay on email 1, try subject line 2

I just can't think of how to implement this without having a ton of streams. 

Thanks! 

Brett

[Josh_Pickles]

Hi Brett,

One way to manage this is within a Default Program that is local to the Engagement program.

Your Default Program would house your two emails, and could have either a single or multiple Smart Campaigns to manage the send of Email 1 - Subject Line B.

e.g.

> Engagement Program

     > Default Program

          > Email 1 - Subject Line A

          > Email 1 - Subject Line B

          > Smart Campaign 1 - Send Email 1 - Subject Line A

Once you've got that set up, simply drag the Default Program into your stream and select the Smart Campaign to trigger Email 1 - Subject Line A send and you should be fine. 

Just make sure that the Smart Campaign 1 - Send Email 1 - Subject Line A is making people members of the Default Program - this is how Marketo knows a person has been sent the email and it will prevent it from being sent a second time.

[Brett_Carpenter]

Thanks for this. It's definitely helping. 

Another question - If opened, how would I ensure the move to email 2 in the stream and not Email 1 subject line 2?

[Josh_Pickles]

Using the Send Email flow step, make sure you add in a choice and use the Not Opened Email variable.