Hello, after analyzing our SFDC contacts, we've found that not all contact information entered in our SFDC is necessarily useful for marketing (i.e. non decision maker contacts). I'm wondering if anyone has found a fun and engaging way to encourage the sales team to enter more valuable marketing contact/other data into SFDC? Any help is appreciated! Thanks!
Interesting question, Olivia. But let's not forget... salespeople are inherently lazy and motivated only by work that will boost their numbers.
Luckily you can use that comical unfounded stereotype to your advantage. There are also other methods of qualifying & normalizing your database.
Option 1: infer information about existing contacts using fields that were already populated (from either a manual or automated process)
Option 2: set up validation rules in Salesforce to prevent users from creating contact records without certain information populated
Option 3: create SLA between marketing, sales, CS, and other teams to require information to be populated, otherwise it will be deleted
Option 4: create automated email for SFDC report and set user roles for everyone you want to see the report
Option 5: use an enrichment service that is managed by Marketo's Webhooks to associate information from a 3rd party source
Hope that helps. Good luck.
I agree with Philip's overview above - fundamentally Sales teams are stacked out (and yes a bit lazy sometimes) but one of the biggest blockers we've found in our work at LBDGA is that Sales teams don't know what happens (what comms/ nurtures etc) their prospects get when they put them into any system - a good shake up of Sales and Marketing alignment will help give them visibility of the process and the reason behind needing the data.
Nothing is as powerful though as a sales bod actually showing their peers a "success story" - i.e. really giving them the WIIFM case!
Hope that helps
There are a few things you can do :
My 2 cents,