Emails delivered but little to no opens

[k2843]

We have seen a significant drop off in the number of opens received since the second week of January. For example, one of our clients has gone from 1500-3500 opens per week, down to 10-20 per week. I had expected a slow drop off this fall when Apple said their new privacy policy would block the ability to see whether consumers open emails. We did not see a change this fall but this sudden drop off makes me wonder if it related to that or an issue with reporting opens within Marketo. 

Is anyone else seeing something similar?  

[Jo_Pitts1]

@k2843 ,

Unless you believe that all of those people are using Apple, then it is unlikely to be that.

More likely you've turned tracking off, broken HTML, or Marketo is having an issue of some sort.

Cheers

Jo

[SanfordWhiteman]

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I had expected a slow drop off this fall when Apple said their new privacy policy would block the ability to see whether consumers open emails.

Apple‘s Mail Privacy Protection has the exact opposite effect. It doesn’t cause a dropoff in opens (i.e. pixel downloads). It causes every email to register an open, regardless of whether the end user ever saw it. So it’s 100% sure that isn’t causing a dropoff in opens.