Email Suspended due to Spam

[Itay_Billet4]

Hi All, we started tracking our deliverability more effectively, one thing we did notice is a high bounce rate due to spam (I created a smart list with"email suspended cause" contains spam).
We don't want to hit our deliverability rate, so we want to exclude those. I thought about marking those leads as "marketing suspended = true", to exclude them from from any future nurtruing emails. The problem is they will be blocked from receiving a resource email after a form fillout on our website.


What do you think the best way to deal with those?

Thanks!

Itay

[Michelle_Tizian]

For my case, I check to see if it really is my email that triggered the spam.  If it's our opt in publication emails, we try to reach out to our customers and have them whitelist us first.  If it's a promotional email, I keep them suspended.

[Itay_Billet4]

My only concern is when those leads are kept in "marketing suspended", they are blocked from getting any emails if they decide to fill out on our website (we usually send an email with a link to the asset). how can we deal with these cases?

[Michelle_Tizian]

Hi Itay,

You have a good point above.  But I think you have more control with Marketing suspended because you can change it on your end if they do opt-in.  We usually get an alert on who fills out our web or marketo forms because I have to check the source field that someone is not populating incorrectly.  It's tedius on my end, but I do catch it.  

[Itay_Billet4]

Thanks Michelle, I'll create a smart campaign that listens to "spam" bounces and setting "marketing suspended" field to true. I'll have another smart campaign that will change this field to false upon form fillout.