Email Subscription Frequency - How To?

Anonymous · ‎02-10-2016

I'd like to amp up my subscription center to allow for leads to choose their email frequency. Has anyone else done this? If so, how?

We have about 9 different Nurture Campaigns running right now that have a cadence of every 2 weeks. How would the frequency preference apply to this? i.e. how would I add into the Send campaigns to only send with the frequency desired?

Thanks everyone!

Chris_Willis1 · ‎02-12-2016

You can certainly create distinct engagement program streams with the different email cadences, and then create a trigger in your Subscription Center program to move a lead from one cadence to the other based on their subscription preferences.

For example: if data value changed for Subscription Frequency and new value = "Weekly" then

Change engagement program stream where lead is member of engagement program to the stream where casts are sent weekly,

... and then repeat for each different type of cadence.

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