Email Subscription Center Examples?

Anonymous
Not applicable

Email Subscription Center Examples?

Anyone have any nice email subscription examples they would live to share? Trying to set one up for 5-6 different emails. A few are promotional based on product and a few fall into the customer/product update category. Looking at both design and implementation.

Looking forward to the next version of forms to support more flexability in the future.

BTW, Josh Hill has a nice recap of pages on his Rockstar pages: http://www.marketingrockstarguides.com/subscription-management-tips-for-marketo-454/

A few examples I grabbed from there....

Marketo
Looks really nice. I'm guessing there us all kinds of custom code in here.
http://pages2.marketo.com/emailsubscription.html

EIU - Simple, straightforward using standard Marketo...
http://pages.eiu.com/subsmgmt.html

Tags (1)
3 REPLIES 3
Anonymous
Not applicable

Re: Email Subscription Center Examples?

Hi Jeff,

We built out a subscription center about a year ago - http://www.visioncritical.com/subscribe

We had some challenges, I wanted to build the center with segmentation, snippets and dynamic content. The issue we ran into is that you can have a lead be a member of only one segmentation, so we had to run every combination of subscription channels as it's own segmentation which means we cannot add any additional channels to the center.

We will likely be re-visiting this and re-building it in the future so I'm keen to see what other examples get posted.
Anonymous
Not applicable

Re: Email Subscription Center Examples?

Hey Jeff:

We've been pretty happy with our subscription management center thus far. We built double opt-in capability for those countries that require it and it flexes depending upon Global Region. Hope this helps.

http://fly.beechcraft.com/SubscriptionManagement_Center.html

Anonymous
Not applicable

Re: Email Subscription Center Examples?

These are great examples, thank you gentlemen!

Any lessons learned that you'd like to share? I would fully appreciate any insight as to what to do or not to do!

We're looking forward to getting started and completing this project.