Re: Email Reporting When Split Testing

Level 2

Email Reporting When Split Testing

Does anyone know how to get an aggregate, high-level email report when using split testing for email programs?  I just switched over from using "smart campaigns" to send emails to the manner in which you are required to send emails when split testing.

I can't find the high-level metrics for "opens, clicks, etc." Any help would be appreciated.

Level 10

Re: Email Reporting When Split Testing

You can use the Email Performance Report, but that will combine the a/b test variant emails together and list as one individual asset. Email Performance Report - Marketo Docs - Product Docs

If you're doing the a/b test from an Email Program, you could use the Email Program's dashboard: View the Email Program Dashboard - Marketo Docs - Product Docs

For info specific to the a/b test in the Email Program, use the a/b test view of the dashboard: Use the Email Program Dashboard - A/B Test View - Marketo Docs - Product Docs