I'm in the process to create an email program to promote a survey. However I would like to do an A/B test on the subject line. I have set up the A/B test, the process is pretty straightforward but I have a question: Do I need to create two emails with two separate subject line or the program will change the subject line automatically according to the winner?
No you need 1 email and then you get to choose the subject lines and the winning criteria. https://community.marketo.com/MarketoArticle?id=kA050000000LC8ACAW
You could of course setup two emails and ask Marketo to do that too.
No you need 1 email and then you get to choose the subject lines and the winning criteria. https://community.marketo.com/MarketoArticle?id=kA050000000LC8ACAW
You could of course setup two emails and ask Marketo to do that too.