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Email performance reports

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Anonymous
Not applicable

Email performance reports

Hi,
I have a few reports i need to compile where the results should be a list of people/ email adresses however, each report i try results in the email campaign name and not the lead. An example is; i'd like to know all of the email addresses which resulted in a bounce so we can clean up our lead database. It seems like quite a basic report, is Marketo incapable of doing this, or just me:) ?

Any advice appreciated!
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Josh_Hill13
Level 10 - Champion Alumni

Re: Email performance reports

You can run a smart list like

Email Bounced IS ANY and it will show you the list of leads.

You can also filter on Soft Bounced, Bounced Reason, Unsubscribed Reason, Email Invalid, Invalid Reason, etc.
http://www.slideshare.net/jdavidhill/marketo-email-reputation-management

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2 REPLIES 2
Josh_Hill13
Level 10 - Champion Alumni

Re: Email performance reports

You can run a smart list like

Email Bounced IS ANY and it will show you the list of leads.

You can also filter on Soft Bounced, Bounced Reason, Unsubscribed Reason, Email Invalid, Invalid Reason, etc.
http://www.slideshare.net/jdavidhill/marketo-email-reputation-management
Anonymous
Not applicable

Re: Email performance reports

Hey Josh, thanks for your advice, i found that the smart list did produce a list of leads rather than a campaign, however now it's in a smart list and not a report i can't automate sending this once a week - do you know a way to do this with just a smart list?

thanks.