Email Performance Report: Need UNIQUE Email Recipients for the Month of November

Justin_Manger1
Level 1

Email Performance Report: Need UNIQUE Email Recipients for the Month of November

Is there any way to generate a report that tallies the UNIQUE number of email recipients for all of our Marketo email campaigns for November 2015? I know that Email Performance Reports show the total # of email deliveries, but this would include the same email across multiple email sends (and our Director of Demand Gen is looking specifically for how many total unique emails we marketed to during the month). If there isn't a report that specifically tracks this, what's the best way to manually-aggregate the data? Or, does Marketo simply not have the ability to track unique email recipients?

2 REPLIES 2
Jeff_Smith3
Level 6

Re: Email Performance Report: Need UNIQUE Email Recipients for the Month of November

I'd create a smart list. This will pull up the total number of email sends in that period (not necessarily delivered, but change the filter if that's what you're after). If you're still worried about duplicates, then export the list and dedupe in excel.

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Justin_Cooperm2
Level 10

Re: Email Performance Report: Need UNIQUE Email Recipients for the Month of November

Just create a smart list:

Filter "Was Sent Email -> Email is any"

With "Date of Activity -> Between Nov 1 & Nov 30"