Email Open and Click

[Anonymous]

Happy Friday All! 

I have been looking at my Marketo email send data and comparing it to email send data from other platforms I utilize. When looking att the same / similar campaigns with the same deliverabilty etc, I have noticed that my Marketo Open and click through rates are 4 to 5 % points higher than my other campaigns.  

Has anyone else experienced this?   I know how Marketo measures opens with the image, but I was wondering if this is normal for other people.

Any help is appreicated.  

[Anonymous]

Good question. Subscribing to hear the answer. Maybe Marketo is just that awesome?

[Anonymous]

subscribing:)