I recently started using the email link performance report. I noticed that their is a lead column, who qualifies for this. No one in the email send filled out a form yet there is a total of 10 listed?
Hi Elizabeth, within an email link performance report, leads refers to the unique records who clicked on each of the links listed at least one time.
If you hover over the column name, it breaks out and gives you a description of what the number in the column means.
A big emphasis on the unique records too! I asked a question awhile back on the differences between the email performance report and smart lists and the answers that were provided were helpful. Check it out:Email Link Performance Report + Smart List = Different Values?