Email Invalid

[Deepthi_MS]

Hi,

I am looking for assistance to clean up email invalid records. 

We are also considering to remove the email invalid records in future, any doc on that/ any strategies around that. Please let me know.

Thanks in advance,

Deepthi.

[Sant_Singh_Rath · Accepted solution]

Hi @Deepthi_MS, I am happy to hop on a call to discuss more about your "invalid records cleanup" and help you based on my understanding. Thanks!

[Deepthi_MS]

@Sant_Singh_Rath - We have about 352500 email invalid records, if we want to delete some of the records from these 352500 records so that we get some space what strategy in place to consider ?.

Thanks,

Deepthi.

[Michael_Florin]

This topic is way more complex than it looks.

Sure, you could just rely on the fact that Marketo will mark Hard Bounces as "Email Invalid = true" and then create a Smart Campaign that deletes all Email Invalids once a week or so. But there a caveats:

• You might not want to delete all invalid records. 
• There are records that are not invalid, but you still will want to get rid of them.

So I would encourage everyone to create a solid view on your bounce situation in general and then look closer at what you want to do with them. Build a "Bounce House":

https://nation.marketo.com/t5/knowledgebase/maintaining-a-directory-of-leads-bouncing-emails/ta-p/30...