Email invalid Change Email Create campaign to uncheck "email invalid"

[Anonymous]

Pretend if you will:

- Lead: Mary Smith's email address has bounced a few times, and has since been marked as "Email Invalid."
- Someone in Sales spots that her email address is wrong, and updates her email address in SF.
- New email address syncs over to Marketo.

Question:
- Now that that record has a new email address... Marketo doesn't automatically recognize this, removing the "Email invalid" status, correct?
- With that "invalid" status "checked," that person will automatically be excluded from future emails (even though they have a new email address, that may work perfectly.)

Correct so far? If not, correct me!  🙂

If that's correct, is the best way to remedy this to create a trigger flow that is based on :
- Email Invalid is true
- Data Value Changed (email address)

Flow:
Change Data value: Email Invalid = False

Just trying to make sure updates aren't being made... but they're moot because the "email invalid" box remains checked.

[Anonymous · Accepted solution]

Hey Jen,

I've often wondered this as well, but in what I've seen, Marketo doesn't have a system rule that watches for a change like this. So I've always had a trigger in place that does exactly what you outline: watches for email address changes and nulls the Email Invalid field. Seems to have worked beautifully for me.

[Anonymous]

Thanks Jeff... Seems like the most systematic approach to me, and it works fine. Just wanted to toss it to the community, just in case there was a work-around I wasn't aware of!

[Anonymous]

Is this still the best method to work around "invalid" emails once they are corrected? I would love to hear how this has worked for you over the last year!

[Kenny_Elkington]

Hi Julie,

This is still the prinicpal method to remove email invalid from a record.  It's reasonable to assume that when an email address is changed that it has changed to a valid one.