Email HTML Title to be edited in the email body

[Kacper_Gawlik]

Hi All,

Just to wanted ask if anyone here would have any cool idea how we could implement functionality which will enable user to edit HTML Email Title without necessity to enter the code?

I guess we could use Token that will be assigned to the particular program and editable from My Tokens area. However, we would need to create new token for every email.

I was thinking of a section in the email that could be editable in the email body and have reference to the HTML title. Like <div> with particular id etc.

Would appreciate any thoughts on this.

Thanks,

Kacper

[Gerard_Donnell4]

Hi Kacper Gawlik​

You have said you would have to assign tokens in every email.  Do you not use program templates? As in having a general Email Blast program already created with empty tokens and pre-made smart campaigns.

This means people just clone the program every time and all of the tokens and flows are already set.  They simply have to just fill in the boxes or make a few slight changes if required.

Thanks,

Gerard

[Kacper_Gawlik]

Hi Gerard,

Thank you for your response.

Please note that I'm a new Marketo user so please bear that in mind after reading my following questions;)

In case we have several emails that are going to be sent within same program, and all of them are based on the same template with empty token, so technically we would have only one token used across all emails? So if we edit this token it will updated across all emails in the program?

Or we should create each email from different template to make it work?

Thanks,

Kacper

[Gerard_Donnell4]

Hi Kacper Gawlik​,

No problem, Marketo will take a bit of time to wrap your head around.

If you have multiple emails within the one program and don't want to be editing the titles in the editor you could create multiple title tokens ( {{my.title1}}, {{my.title2}}, {{my.title3}} ).

What way are you sending the emails? Are they a series of emails?

If so, you should look at other Marketo features such as wait steps and date tokens that might also help you save time.

Thanks,

Gerard

[Kacper_Gawlik]

Hi Gerard,

These are event emails like Invitation to Register, Reminder, then follow up etc. So yes we will be using Wait Steps so I will have a look at those date tokens that you were mentioning.

Thanks again!

Thanks,

Kacper

[Gerard_Donnell4]

Hi Kacper Gawlik​

This is one of my setups that might give you some ideas.

Invite and Invite reminder non-registered leads.

Registered Auto Response and 1 day reminder set up

Date and ics token

You could then add tokens to populated the title, event address, event date etc across all the emails which I don't do for specific business reasons.

Thanks,

Gerard