Email has soft bounced for every campaign member

[Anonymous]

Hello,

I ran an email campaign today morning and it soft bounced for every member of the list.

What could be the possible reason ?

[Anonymous · Accepted solution]

Possible causes would include, but not limited to, tokens in the From, To or Subject lines, often when it has default = (blank) or reading values from SFDC fields before they have values assigned.

What is the campaign name?

[Anonymous]

I am sorry.... By mistake, I clicked on the Best Answer button. The proble is not solved.
I have proper values in From, To & Subject Line.

The CAMPAIGN name is : Invite 6_ Webinar Attendess.

I created the campaign again but again the emails soft bounced.

[Anonymous]

The email was delivered normally to my Marketo account. Full headers bellow. I replaced the actual email address with xxxx

From: Alexandria Rumble <arumble@modeln.com>

Subject: Tender Management at the heart of 3rd European Annual Forum for Life Sciences

Date: 22 May 2013 10:21:00 GMT+01:00

To: Breno Gomes <xxxxxxxxxxxx>

Reply-To: arumble@modeln.com

Received: from gate.forward.smtp.ord1a.emailsrvr.com (173.203.2.22) by DFW1HUB15.mex07a.mlsrvr.com (192.168.1.211) with Microsoft SMTP Server (TLS) id 8.3.297.1; Wed, 22 May 2013 04:21:01 -0500

Received: from [199.15.215.82] ([199.15.215.82:55412] helo=em-sj-82.mktomail.com) by smtp11.gate.ord1a.rsapps.net (envelope-from <023-STC-548.0.1376.0.0.1491.7.1077560@em-sj-77.mktomail.com>) (ecelerity 2.2.3.49 r(42060/42061)) with ESMTP id 14/45-18847-CFD8C915; Wed, 22 May 2013 05:21:00 -0400

Received: from [10.0.8.1] ([10.0.8.1:59310] helo=sjmas01.marketo.org) by sjmta02.marketo.org (envelope-from <arumble@modeln.com>) (ecelerity 3.5.0.35861 r(Momo-dev:tip)) with ESMTP id E0/BD-21981-CFD8C915; Wed, 22 May 2013 04:21:00 -0500

Content-Class: urn:content-classes:message

Thread-Topic: Tender Management at the heart of 3rd European Annual Forum for Life Sciences

Thread-Index: Ac5Wza08SQCgWcCsTZKbfha38Hc8Ow==

Message-Id: <398513634.103170.1369214460010.JavaMail.root@bg-sj-01>

Accept-Language: en-US, en-IE

Content-Language: en-US

X-Ms-Exchange-Organization-Authas: Anonymous

X-Ms-Exchange-Organization-Authsource: DFW1HUB15.mex07a.mlsrvr.com

X-Ms-Has-Attach:

X-Ms-Exchange-Organization-Scl: 0

X-Ms-Tnef-Correlator:

X-Orig-To: xxxxxx

X-Virus-Scanned: OK

X-Spam-Flag: NO

X-Spam-Score: 0

X-Originating-Ip: [199.15.215.82]

Dkim-Signature: v=1; a=rsa-sha256; d=modeln.com; s=m1; c=relaxed/relaxed; q=dns/txt; i=@modeln.com; t=1369214460; h=From:Subject:Date:To:MIME-Version:Content-Type; bh=StkCRlApM2ka2OMuLNGXDWmN6Cki808nYOheAFbJ4mI=; b=lGQtLY11oAkzKFQMq127LHNUbpXCeWuuCE/lohCC0quUngm8h+XrMga2LJolX3OA gVpmFgi3ERcbUAujl2goAfODgrZiST7/6I5QHoL3/M/3eOEp203Ubv6+nAHEzkED aMXG0P0kWouOUKbHGUwoe42THRuZBlasBkmEL/zc2ng=;

X-Binding: bg-sj-01

X-Report-Abuse: Please report abuse here: http://www.marketo.com/policy

X-Cnfs-Analysis: v=1.0 c=1 a=AvnslRRDjfYA:10 a=8ojOYCMlnAAA:10 a=b3ajxmkIJIMA:10 a=s-Muz5CJAAAA:8 a=_9wJAHvfAAAA:8 a=xxoZJrR6AAAA:8 a=KOOVjTUfAAAA:20 a=ysGw84nnAAAA:8 a=XaSRwzzlwGEb6jW7pLcA:9 a=QEXdDO2ut3YA:10 a=S-MUOUZhD38A:10 a=yDevXSBYT_0A:10 a=WL1dhPC8P18A:10 a=2tMnsAvyBOAA:10 a=4eU3G-zqJCQpV1ZZjPkA:9 a=_W_S_7VecoQA:10 a=eyS7j-R5VZkA:10 a=MZpOI37Du90A:10 a=22Dt_epnTGXVuwvA:21

X-Mailfrom: 023-STC-548.0.1376.0.0.1491.7.1077560@em-sj-77.mktomail.com

X-Messagesniffer-Scan-Result: 0

X-Spam-Threshold: 95

X-Messagesniffer-Rules: 0-0-0-32767-c

X-Cmae-Scan-Result: 0

X-Spam-Exception: WHITELISTED

X-Msfbl: YnJlbm9AbWFya2V0by5jb21AZHZwLTE5OS0xNS0yMTUtODJAYmctc2otMDFAMDIz LVNUQy01NDg6MzMzOjEzNzY6MTExMjowOjE0OTE6NzoxMDc3NTYw

Content-Type: multipart/alternative; boundary="_000_3985136341031701369214460010JavaMailrootbgsj01_"

Mime-Version: 1.0

[Anonymous]

Email is also delivered normally to you ( leadId=409)

Activity Details – ID 3570359

The Results tab is indeed the best reference 

In alternative you can create a smart list or reuse test list "mkto_find_soft_bounces"

Filter

Email Bounced Soft

Email is Invite 6_ Webinar Attendess

and then inspect each leads for the exact cause.

Please keep in mind a soft bounce is a temporary condition. Marketo will try to deliver again. Repeated failures may turn into hard bounce or set email to suspended

Please review the articles for details
https://community.marketo.com/MarketoArticle?id=kA050000000KzZyCAK
https://community.marketo.com/MarketoArticle?id=kA050000000L3F2CAK
 

[Amber_Hobson]

I know that the one time that I had this happen, I had accidentally uploaded a list that didn't have emails in the email column (oops!) So it took a bit for everything to catch up and for me to realize what had happened. Once I figured that out, it was an easy fix. I don't know if that's what happened for you, but sometimes something really easy and simple causes the most annoying problems. 🙂

[Anonymous]

Hello Breno Gomes,

I checked today and around 12 out of the 154 emails got delivered but others are still soft bounced. I am waiting to see if other emails get delivered as well.
Looks like some server issue to me.

[Anonymous]

Hello Amber,

Thank you for the reply. I had checked my list when the emails soft bounced. All the email IDs are there in the list but still they got soft bounced 😞 

[Anonymous]

QQ on soft bounces:  If you have "each lead can run through once" selected, the soft bounce won't try to resolve? Is this true and could that be the problem?