What is email deliverability?
Email deliverability refers to how an email reaches your customer’s inbox, and it's crucial to understand what happens after you click the send button.
There can be a lot standing in the way of a simple email reaching someone, but the good news is there are several steps you can take to improve the chances of your emails reaching your customers.
Why is email deliverability important?
Simply put, if your emails aren’t reaching your customers, then that means they aren’t getting your messages. If they aren’t getting your messages, they are missing an opportunity to make a purchase, which impacts your bottom line.
With email being such an important means of generating revenue, it’s critical to make every effort to ensure your emails have the highest chances of landing in your customers’ inboxes.
Delivery vs. Deliverability
Delivery is a word to describe how an email reaches someone’s inbox. In technical terms, it's the measurement of your email rate of acceptance at the gateway of your subscribers. Before even a spam folder comes into the picture, there are factors that can affect just getting your email to the recipient.
Deliverability is a word to describe where an email lands after it’s been accepted by the recipient’s server. In technical terms, it's the rate of email delivered to your subscribers inbox rather than the spam, bulk, or junk folder.
How to Improve Deliverability
You need to craft engaging content and adhere to a thoughtful marketing strategy before people will open your emails. How do you do this? You can use the following best practices when creating your email content.
Complying with Email Regulations
Since email deliverability is determined by sender reputation, engagement, bounce rates, and complaint rates, it’s crucial to follow some simple and standard rules when sending emails.
This reads like a blog post and as such isn’t appropriate for the peer-to-peer support area. (Blogging rights are a special permission only awarded to people with a certain number of direct, helpful responses to user questions.)
I would ask that you withdraw the post and then continue to help people who’ve posted requests for assistance here on the Nation.
(Also not sure this content would be right as a blog post, either, because the same info is available elsewhere on the Marketo site.)