Email Bounceback Report Discrepancy

[Anonymous]

Hello Community

We are running a bounceback report for all of the campaigns deployed from September 1 till Novmber 30. When we go to the report page under analytics it is showing that 805 contacts have bounced back. We have created our smartlist to contain all the campaigns, with the filter being email bounced with the dates set to include all the campaigns we've run. Why is it when I click view qualified leads only 660 are showing up? What happened to the other 145 contacts?  

[Josh_Hill13]

Can you help us understand the specific setup for the Report and the separate smart list?

You should also note that the Smart list will return the # of lead with ANY bounce. If you pull the Email Performance report, it will show the total # of bounces by email, which is different. So it may be that 660 LEADS had a bounce from Sept 1-Nov 30, while 805 emails bounced in that time period.

If you are using a Lead Performance report, then it might have to do with the leads created at time frame you are using.