Email basics - help

[aglantz71]

Hello.

I'm completely new to Marketo's email platform. I've managed to set up a template and I can send test emails. All of my data is in the database. How can I 1) create a custom audience with parameters set by me; and 2) assign the audience to an email and deploy it?

Realize this is Marketo 101, but any assistance offered will be gratefully received. Thanks.

Adam

[Mariah_Mattick · Accepted solution]

Hi Adam! There are a couple ways you can send emails out of Marketo - either via an Email Send program or a Smart Campaign (using a Smart List and a Flow). Below are some documentation links that walk through this. The Marketo University is also a great place to start. 

Hope that helps!

- https://experienceleague.adobe.com/docs/marketo/using/getting-started-with-marketo/quick-wins/send-a...

- https://experienceleague.adobe.com/docs/marketo/using/product-docs/core-marketo-concepts/smart-cam... 

- https://nation.marketo.com/t5/marketo-university-documents/ways-to-learn/ta-p/248544 

[aglantz71]

Thank you!!

[cconnie]

Hi Adam,

Smart list help you to define who you would like to send the email to.  Click on below link to learn more about smart list.

https://experienceleague.adobe.com/docs/marketo/using/product-docs/core-marketo-concepts/smart-lists...

Regards,

Connie