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Eliminating contacts from a nurture stream

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Anonymous
Not applicable

Eliminating contacts from a nurture stream

Hi,

We've recently created our first nurture stream - hurray!! The email consists of 5 emails and the plan we had was:

email 1 - would be sent to everybody

email 2 - would be sent to everybody

email 3 - people who have engaged in either email 1 or 2 would get this email

email 4 - as above

email 5 - everyone who engaged in the last 2 emails.

Email 1 and 2 have already gone and today we would like to send number 3. I have looked at the members who are set to receive the email today and that is everyone in 1 & 2 even though they have not engaged. Should we have set up a separate stream for each email or is there a way to eliminate member through one stream? I.e people who did not open email 1 and 2 do not receive email 3.

Any help would be appreciated!!

Thank you

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Dory_Viscoglio
Level 10

Re: Eliminating contacts from a nurture stream

Hi Beth, the best track would have been to build a second stream that contained emails 2, 3 and 4. (The first stream should only contain emails 1 and 2.) There would also be a third stream containing emails 4 and 5. The rules to pull someone into stream 2 would be how ever you're gauging interaction in emails 1 and 2. The rules to pull someone into stream 3 would be how you're gauging interaction in emails 3 and 4. This way, if someone interacted with email 1, they would automatically be pulled into stream 2. If they ignored email 1 but interacted with email 2, they also would have been pulled into stream 2. Assuming that you're using the exact same asset for emails that are duplicated across streams, they wouldn't be resent an email because they received it while in a previous stream.

Since I don't have a program set up like this right now, here's a crude drawing

pastedImage_1.png

Hope this makes sense, let me know if I can explain further. 

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4 REPLIES 4
Dory_Viscoglio
Level 10

Re: Eliminating contacts from a nurture stream

Hi Beth, the best track would have been to build a second stream that contained emails 2, 3 and 4. (The first stream should only contain emails 1 and 2.) There would also be a third stream containing emails 4 and 5. The rules to pull someone into stream 2 would be how ever you're gauging interaction in emails 1 and 2. The rules to pull someone into stream 3 would be how you're gauging interaction in emails 3 and 4. This way, if someone interacted with email 1, they would automatically be pulled into stream 2. If they ignored email 1 but interacted with email 2, they also would have been pulled into stream 2. Assuming that you're using the exact same asset for emails that are duplicated across streams, they wouldn't be resent an email because they received it while in a previous stream.

Since I don't have a program set up like this right now, here's a crude drawing

pastedImage_1.png

Hope this makes sense, let me know if I can explain further. 

View solution in original post

Josh_Hill13
Level 10 - Champion Alumni

Re: Eliminating contacts from a nurture stream

I like Dory Viscogliosi​ 's drawing.

In this situation, you will likely need to run separate smart campaigns to run transitions between streams because you will need a smart list to say "Did interact with Email 1 or 2". Do not use the Stream Transitions in this case.

Anonymous
Not applicable

Re: Eliminating contacts from a nurture stream

Dory Viscogliosi​ I love the back of the paper napkin or in this case 'a page from the spiral bound notebook' solutions

Dory_Viscoglio
Level 10

Re: Eliminating contacts from a nurture stream

Scott K. Wilder​ did you get the message I sent you yesterday? Not sure I did it right, or if they show up nicely in an inbox somewhere...