Edit report dimensions

[Raina_Chrobak]

I'm a marketing analyst and I'm new to Marketo. I'm trying to download a report with email results. I see that there's a report that has the basic stats (delivered, opened, etc), but there's no send date available in the report (first activity date is not the same thing).

In addition, I'd like to be able to pull reports that tell me what folder the email was in, whether it was a test or not, and if it was a test, what it was tested on (if a subject line, what the results of the two subject lines were). I don't want to go into each email individually to gather results.

Thank you!

[Grégoire_Miche2 · Accepted solution]

Hi Raina,

There are multiple components to your answer:

1. You will not be able to add these dimensions to the mail performance report. This is why the naming convention is so important in Marketo
2. with regards to A/B tests, they have their own reporting system, but then you will have to report on each test separately.

-Greg

[Raina_Chrobak]

Thanks, Greg! You mention that the A/B test have their own reporting system, where is that?

[Grégoire_Miche2]

A/B tests have their own dashboards.

See Email Tests - Champion/Challenger - Marketo Docs - Product Docs  and Email Test - A/B Test - Marketo Docs - Product Docs

-Greg

[Raina_Chrobak]

So am I understanding correctly that I have to open each email individually to get A/B test results? That's incredibly inefficient. Does Marketo roll out updates regularly and how would I give them the feedback on this?

[Dan_Stevens_]

New releases/updates are done four times each year (quarterly).  New feature requests are done by submitting an Idea: Ideas

Here's the page to learn more about each release:

Release Notes - Marketo Docs - Product Docs