dynamic landing page for whitepapers

[Anonymous]

I'm gating my whitepapers with Marketo landing pages and forms in order to generate leads, however I've realised from a user experience perspective it would be very annoying to need to fill out a form for every whitepaper. Is there a way of setting up the landing pages so that the user is immediately brought to the whitepaper if they have subsequently filled out a form on the website and been 'captured' as a lead by Marketo?

Any help would be welcome!

[Anonymous]

Hi,

i am really new to Marketo and am wanting to set up exactly what you are discussing. How exactly do you create a campaign so someone can request a whitepaper? I have 10 different pdfs that i want them to be able to choose from. Do I have to set up 10 different forms and landing pages so that they link to the 10 different documents or can you do it all in 1 form somehow?

Is there a Marketo Learning docs link you can refer me to for a step by step of how to set up this campaign?

Thanks, Lisa

[Nicholas_Manojl]

Hey Lisa - greetings from Wollongong

If you "follow" my profile we can exchange some direct messages.

I'm happy to help you get started. This kind of thing is fun for me. What you described seems pretty easy so I'm happy to help you get started.

[Anonymous]

Hi Nicholas

That would be great if you can help me, i really appreciate it.

I am now following you as suggested. if you could point me in the right direction so i can do this would be fantastic.

Thanks, Lisa

[Grégoire_Miche2 · Accepted solution]

Hi Eoin,

You can use a feature that enables you to display a custom html instead of the form when the lead is known. This is available from the form settings:

In the custom HTML, you can just the link to the PDF.

-Greg

[Anonymous]

Thanks Gregoire!

[Grégoire_Miche2]

You are welcome

[Dan_Stevens_]

I would love to see this functionality at the landing page level, rather than the form level - specifically when a single "gated content form" is used for all types of content/programs.

[Andy_Varshneya1]

That's essentially the reason why I haven't implemented it this idea yet, though you could always customize the URL in the custom HTML via a program level token.

I guess I don't have an excuse to not have implemented this then

[Anonymous]

Hey Andy, could you go into more detail on using the program-level token to customize the URL? It sounds interesting!

[Grégoire_Miche2]

Hi Eoin,

When you share the form between multiple programs, as this setting is done at form level, you cannot have a different PDF document URL for each program. Unless you define a token, for instance PDFDocURL, in the program. Then, in the form, when you define the custom HTML that shows up for known leads, you can use something such as <a href="{{my.PDFDocURL}}">Link text</a>. On producing the LP, Marketo will replace the {{my.PDFDocURL}} by the value you have given to it at the program; each program having a different value.

See here: https://docs.marketo.com/display/public/DOCS/Understanding+My+Tokens+in+a+Program  to learn more about program tokens.

-Greg

[Grégoire_Miche2]

Hi Dan,

Fully agree. Log the idea, I'll vote

-Greg