Dynamic content resources and tips

[Anonymous]

Does anyone know of any good resources or have tips of their own about how to best use dynamic content in emails? 

What were basically trying to do is to create a single email that will contain multiple tokens and dynamic content fields that will react to the customer’s behaviour. 
Eg. If a customer has been verified....."Yes" show "Content A" else show "Content B" 
We are hoping to put 3 separate dynamic content parts into each mail.....each part will be based on <Has customer done A or B> 



Looking forward to your insight.
Barry

[Anonymous · Accepted solution]

using dynamic content requires an understanding of segmentation...Have you had a chance to review how segments work and are set up in your instance? That is 90% of the battle...Cake after that.

http://community.marketo.com/MarketoDeepDive?id=kA5500000008QOGCA2

[Anonymous]

I agree with Mark, first make sure you are good with your segmentation so you can easily pull that into the email.

Another thing to keep in mind that's always tricky to me with dynamic emails is that you can't edit the template when you're using dynamic content. So make sure you have the correct number of text blocks etc that you need before you start 🙂