Dynamic content on landing page

Not applicable

Dynamic content on landing page


I am very new to Marketo so I apologize if my question seems dumb.

Here is what I want to achieve: We have a advertising campaign with landing page going out. The landing page is actually for customers to fill the form. Customers clicks ad on i.e. facebook and goes to our landing page with welcoming title "Facebook users have discount for first 10 listings" and so on.

Thank you for your help!

Level 10 - Champion Alumni

Re: Dynamic content on landing page

Landing Pages (Demand Generation) - Marketo Docs - Product Docs

  • Create a Program
    • Add new Landing Page
    • create a thank you page
    • put a form on the page
    • create a smart campaign to manage the new form fills.
Level 10

Re: Dynamic content on landing page

Hi Pawel,

You may want to look at Marketo university here: http://learnadmin.marketo.com/searchresults.aspx?q=building%20landing%20pages&at=T&ty=ML.BASE.DV.Sea...

There are some excellent online and free courses.


Level 10

Re: Dynamic content on landing page


From what you've written I think you are looking for the page to change dynamically depending on what link they click?

I believe you can do this using the query string and then a token on the LP based on the query string used.  However, if you're still new to Marketo I'd suggest making different LP's per source that you want to promote, and then use one form on all LPs and then the Smart campaign to track who fills out he form on what pages.

Hope that makes sense?



Level 10

Re: Dynamic content on landing page

This might not how others would recommend to do it, but I'd use something like AddThis or Shareaholic. Both services allow you to add a bar across the top of your screen with custom messaging based on where your visitors' referral type. The basic service is free; I'm not sure if this particular functionality is paid. It's probably a little more down-and-dirty than what you're looking for, but it's been useful to me! And there's tracking, too