Dynamic content basics

[nshah]

Hello,

I have some batch campaigns I want to send with one piece of dynamic text that will be unique to each individual. I saw on the dynamic content guide page that it only works for triggered emails, not batch (https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/email-marketing/general/functi...). So how else can I get dynamic content in a batch email? 

[SanfordWhiteman · Accepted solution]

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I saw on the dynamic content guide page that it only works for triggered emails, not batch...

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That’s not accurate. The note you’re referring to is specifically about variables ($mktoVariables) within Dynamic Content.

You can use Dynamic Content in batch emails, and you would not use $mktoVariables anyway for text that’s dynamic per person. $mktoVariables are set at the email asset or email asset module level, not at the person level.

For text that’s dynamic per person, you’d use typically use {{lead.tokens}}, or for advanced purposes Velocity {{my.tokens}}, both of which are also supported just fine in batches.

[ggerla]

You can go down for the Email Script token route, where you can output a different string based on the segmentation: https://nation.marketo.com/t5/champion-program-blogs/upping-your-token-game-getting-started-with-vel...

You need just a little bit of coding knowledge, but it's powerful, and you can isolate ideally this token to that program.

Otherwise, you can think about the snippets since they have dynamic content based on segmentations, but you need to consider them as modules, not really as a single string.