Dynamic content based on two segments?

Kasia_Kowalewsk
Level 2

Dynamic content based on two segments?

Hello,

New to Marketo here and slowly learning the ropes. I am preparing a newsletter for our sales employees. I have people who are in different cities and who speak different languages. 

I've set up :
  • a segment based on language
  • a segment based on city
If they are English, they see all English content. French see all French content. 
In my newsletter I'm showing the weather in the city they are in. If they are in Toronto, they see Toronto weather. Montrealers see Montreal weather.

My issue is I have Montrealers who speak English and Montrealers who speak French. 

So I would need Marketo to do this logic  : 

What city segment are they in? Answer = Montreal.
Ok, what language do they speak? Answer = French 
Ok show French Montreal weather.

Is this possible? Or is the best practice to set up 2 segments per city... 
  • Toronto English Segment
  • Toronto French Segment
  • Montreal English Segment
  • Montreal French Segment
But I have 6 cities total. With 2 segments per city and the amount of snippets I have.. it could get out of hand, no?

Thanks for sharing your experience and knowledge!

Kasia (English Montrealer) 😉 
Tags (1)
1 REPLY 1
Josh_Hill13
Level 10 - Champion Alumni

Re: Dynamic content based on two segments?

You need a new Segmentation:

Language and Location

this one will have many combinations and the lead can only be a part of the first one. But you cannot use your Segmentation filter here, so your smart lists will have to combine the factors you used in the other two Segmentations.