does marketo have a feature where we can analyze our emails for deliverability and spam socre

[Trish_Voskovitc]

i was looking around and can't find but that might just mean i am not looking in the right place
does anyone know if this feature exists and if so where do i find it and how do i use it?

thanks,
trish

[Dory_Viscoglio]

Hi Trish, there is an add-on that's available for email optimization but I'm not sure where details are on the Marketo site... Maybe you can reach out to your sales manager, or someone from Marketo can respond here. 

[Adam_Vavrek1]

I don't know of any for spam score. Once you send an email to a lead, if the email hard bounces, the Email Invalid field is marked as "True." This is the email server telling Marketo the email is undeliverable. You should regularly audit emails marked as invalid. If you'd like to test if an email is valid, you can check them one at a time here: http://verify-email.org/

For bulk emails validity checks, I'd take a look at NetProspex or RingLead or StrikeIron.

[Adam_Vavrek1]

Here's more info on an integration: http://launchpoint.marketo.com/strikeiron-inc/749-strikeiron-email-verification/