Does GoTo Webinar integration require a Wait step before sending the registration confirmation email to the registrant?

[Mark_Knight]

I am in the process of setting up my first GoTo Webinar sessions with the Marketo / GoTo Webinar integration.

I have followed the Marketo guide (Create an Event with GotoWebinar - Marketo Docs - Product Documentation ) and it is working with all email confirmations coming from Marketo and not GTW.

BUT it has been suggested to me that as part of the smart campaign to send the 'Registration Confirmation' containing the GTW access url etc email from Marketo back to the registrant, that i need to add a 5 minute WAIT step before sending to allow Marketo to post over the registration information to GoTo Webinar and get back the required information (member access url) to populate the email.

- Is this correct / standard practise, or can i remove this wait step secure in knowledge that the confirmation email will contain the required data from GTW?

My concern is these days people expect an immediate response upon submitting a registration form, and waiting even just 5 minutes could lead to confusion as to whether the registration has been successfully processed, and lead to multiple registration attempts.

Appreciate if you could share your experiences

Many thanks

Mark

[Grégoire_Miche2 · Accepted solution]

Hi Mark,

it can be long, indeed. I usually add a 5 to 10 minutes wait step, or even do not add the link to the first email sent, but only in the reminders that I send 24 hours before the event.

Sanford Whiteman​ published yesterday a very good article on how to work around this issue: You don't really need to Wait for {{Member.Webinar URL}}

-Greg

[Mark_Knight]

Hi Greg

many thanks for your prompt response and confirmation.

Appreciate it.

Mark