Does anyone use a localized unsubscribe instead of the global?

Diane_Schmid
Level 3

We recently started using a localized unsubscribe/preference center as opposed to the global unsubscribe and I just wanted to see if anyone else is doing this as well, and if so, if you have any suggestions on how to accurately track/report on unsubscribes.  I'm currently using a smart list that has about 6 filters, so I just wanted to see if anyone else was using a more streamlined process for this.

1 REPLY 1
Grégoire_Miche2
Level 10

Hi Diane,

The big flaw with preference centers is precisely how you enforce the lead's choice accross the board. The is no simple solution and it relies a lot on user discipline.

Vote here:

-Greg