Does anyone use a localized unsubscribe instead of the global?

Diane_Schmid
Level 3

Does anyone use a localized unsubscribe instead of the global?

We recently started using a localized unsubscribe/preference center as opposed to the global unsubscribe and I just wanted to see if anyone else is doing this as well, and if so, if you have any suggestions on how to accurately track/report on unsubscribes.  I'm currently using a smart list that has about 6 filters, so I just wanted to see if anyone else was using a more streamlined process for this.

1 REPLY 1
Grégoire_Miche2
Level 10

Re: Does anyone use a localized unsubscribe instead of the global?

Hi Diane,

The big flaw with preference centers is precisely how you enforce the lead's choice accross the board. The is no simple solution and it relies a lot on user discipline.

Vote here:

-Greg