do leads with no email address count toward database limit

[Trish_Voskovitc]

when we purchased Marketo the sales rep told us that only records we email regularty would count toward our database limit. then about a year later i was told any lead with an email address would count. then recently i was contacted to say that all my leads were counting toward my limit so i needed to remove records

can anyone tell me which records count  toward our database limit?

thanks,
trish

[Megan_Reed1]

Thank you Kenny!

[Trish_Voskovitc]

so when we renewed just recently we were told anonymous NOT counted but known without email were counted. so we had to purge all the ones without email from Marketo and just have them in SFDC
 

[Kenny_Elkington]

Hey Megan,

Anonymous leads should not count towards database size.  There might be some miscommunication here, I'll reach out to your Account Manager.

[Megan_Reed1]

We are going through the renewal process currently and I'm being told that the known leads and anonymous leads count towards your entire database, contray to what Michelle and Jeff stated. Can someone clarify the leads that count torwards the database limit?

[Anonymous]

Hi,

With any database non-required fields will not exclude the entire entry with a simple query. If you leave a non-required field empty the fields needed to generate the lead will still create an entry and ID for the lead so it will count towards the total number of leads allowed.

It would need to filter the emails specifically for the count, but since it is for the entire list email or not it will count. hope that explains it clearer.

Best of luck,

Dan

[Michelle_Tizian]

We just renewed ours and it's all known leads in our Marketo database, just as Jeff mentioned above. 

[Anonymous]

Hey Trish,

My understanding as well is that all known Leads are counted toward the database limit.

[Brennan_McAdam2]

I recently reviewed this with my rep and I would love to hear what others have heard.  My understanding is that all records count towards your database limit.