Do I need to set text for every segment in email with dynamic content?

[Anonymous]

Hi there,

This is probably a really basic question, but when setting up a an email with dynamic content do I need to set the dynamic content for every segment, or will any "unused" segment just inherit the default text?

Example: I'm sending an email to a smart list for leads in European countries, and I need to have slightly different content for the UK and non-UK European leads. My "Country" segmentation has the following countries: UK, Australia, US. I've changed the dynamic content for UK & Default and left Australia & US alone.

Because the original smart list doesn't have any leads from the US or Australia, do I still need to set the text for these segments? If by some reason the smart list included someone from the US, what text would they see?

Thank you!

[Ellie_Boardman- · Accepted solution]

Hi Rose,

Any unused segment will just get the default text. If you click through a couple of different segments as a test when editing the email, you should see any segments that you've not edited/used dynamic content will just have the default text applied. If someone slips through into the smart list from the US, they will just get the default text.

Hope that helps!

Thanks, Ellie

[Anonymous]

Thanks Ellie! That helps