Do Bounces Count as Opens?

Anonymous
Not applicable

Do Bounces Count as Opens?

I had a sales rep send out an email from SFDC and they received a "Mailer-Daemon" return message, but it marked the email as Opened. Do bounces count as Opens as well?

Thanks!
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4 REPLIES 4
Matthew_Libanio
Level 2

Re: Do Bounces Count as Opens?

Well depends who you are reporting to! LOL!

Seriously though, Bounces are usually reported seperately, and not included in Opens.  That is just good practice. : )
Anonymous
Not applicable

Re: Do Bounces Count as Opens?

I would be surprised if a bounce was recorded as an open, because if an email bounced, it means it didn't even reach the destination inbox; meanwhile, an open is recorded if the tracking pixel in the email template is loaded by the recipient server.  Just based on this I can't figure out how an email could simultaneously bounce, but also be opened, but maybe there's a technical loophole I don't know of..
SanfordWhiteman
Level 10 - Community Moderator

Re: Do Bounces Count as Opens?

An email can both bounce and open if the bounce represents a transient error or is even just a remark about delivery,  In fact any email system so broken as to send a DSN (Delivery Service Notification, a.k.a. "bounce") to the From: or Reply-To: -- that's the only way the sales rep would've gotten the DSN -- is also broken enough to deliver the message to the recip's inbox as well. 
Anonymous
Not applicable

Re: Do Bounces Count as Opens?

Thanks guys. Very insightful.