Difference Between "Member" and "Engaged" in Engagement Engine?

[Anonymous]

Can someone help me understand the differences between "member" and "engaged" in an engagement engine program? When I add new contacts to an engagement program, I am asked if I want to add as a member or engaged? I just want to understand the differences and use cases.

Thanks,
 

Steve

[Adam_Vavrek1]

Maybe it's clicked a link in an email or leads who have responded to an email. It could even be a change of Lead Status or form completion that removes them from the Engagement program.

[Anonymous]

Thanks Adam. Do you mind giving me a real life example of how engaged might be useful?

Appreciatively,
 

Steve

[Adam_Vavrek1]

A Member is anyone who qualifies or is added to the Engagement Program. Engaged is a Program Status that you define, usually in the Flow step.