Difference between Batch Campaign and Trigger Campaign

[Anonymous]

Can someone explain the difference between a batch campaign and a trigger campaign?

[Anonymous]

okay that's very helpful. Thank you!

[Anonymous]

Maybe this helps clarify:

1) Set up a trigger campaign that responds to "LEAD CLICKS LINK IN EMAIL" 

2) Set up a batch campaign that looks for LEAD WHO CLICKED LINK IN EMAIL (in the past)

One works proactively and the other retroactively. 

[Anonymous]

Trigger campaign is always listening for a particular activity and then completes the FLOW you set up

A batch campaign is like collecting a bunch of names that fit your criteria, then executing at an interval you set up (daily, weekly, hourly, etc.)