Did you attend the Marketo Summit?

[Rafael_Santoni1]

I could not find anyhing here related to the 2013 Marketo Summit, so I thought it would be a good idea to share impressions of the event. For those of you that went to San Francisco this week... How did you take advantage of attending the event, and what are your impressions (good or otherwise)?

I will start answering my own question. I hope more people follow up on the post. I think it was a great even. It was very nice meeting in person so many of you and sharing experiences in the "Marketing Nation". Marketo was very open in terms of the road map which is always good, and one of my favorite sessions was Glen Lipka's story of the Marketo product design. It was a session that for me at least was an eye opener to better understand how Marketo got to where it is today. The application screenshots from the 2007 version compared to what is is now, explain a lot of the reasons of how we got where we are right now. I now understand better how the platform has evolved and where it is going next.

There where some amazing sessions that at a very high level showed how everyone takes a very different approach when it is time to onboard Marketo, including at a global scale. Kudos Marketo! I am already making plans for next year.

[Anonymous]

Crystal commented on the party - but what about the rock stars in the purple leather pants? I was looking everywhere for a photo but couldn't dig one up. 🙂

[Anonymous]

Thank you all for your feedback, this is extremely valuable for us! If you have direct feedback you'd like to send to me, please feel free - elizabethc@marketo.com. Keep this thread going!

@Heather @Charlie -- We do not have any dates picked for next years Summit, but we will keep everyone posted! 

[Anonymous]

Summit:
The summit was great and inspiring.
I'm filling my to-do-list with all the take-aways I had during the sessions.

University day:
I also liked the certification program.
But I do see a mismatch in level of the certification and the summit university.
The advanced track wasn't that advanced.

[Anonymous]

Heather, I think I remember seeing at the conference that the "save the date" for 2014 was April 7-9.

[Anonymous]

I attended in 2012 but didn't go this year. Any idea of the tentative dates for 2014? I ask because it was late May in 2012 and early April in 2013.

[Anonymous]

For those that found the session feedback survey closed (Jaime), Sanjay just sent out a Thank You email with a link to the session feedback survey where you can enter your registration email address to get in.

[Anonymous]

I thought the Marketo Summit was great!  The 2 keynotes I attended by Patty Azzerello and Jay Baer delivered as I knew they would.

I was also impressed with the session on Agile Marketing for Content Marketing, Social Media & Conversion Optimization by Scott Brinker and Create Predictable, Scalable Sales Revenue by Predictable Revenue author Aaron Ross.  A big thanks to those who attended and asked questions in the Best Practices for Deploying Marketo Across Multiple Product Lines session which I presented with Erik Dukart from Sundog.  

Oh yeah, those parties were fun too!  It was a great experience.  Kudos to Marketo!

[Anonymous]

Had a great time this week, and enjoyed meeting fellow users face-to-face outside of the Community, MUG meet-ups, and Champion calls - though wish I had met more of you!

Elliott  - Thanks for the pictures from Cheryl's presentation!

Took a TON of notes... some immediately actionable, some I'll kick around for a bit longer and see how the concepts can be used down the way.

I got a lot out of most of the sessions, and appreciate everything Marketo did to make it a great experience for everyone. As many of us know, putting on these type of events isn't easy - they did a terrific job.

[Anonymous]

The best part of the summit for me was meeting all of the wonderful Marketo employees and all my friends in the Community, and trading stories and ideas.  Loved the "Product Roadmap Highlights" and "Product Brainstorming and Buy a Feature Innovation Game" sessions.   Totally agree with Kendal that "How to Optimize Social for Lead Generation" was a template that more of the sessions should follow - practical actionable advice from experts. 

Maybe I missed it, but the show guide didn't explain who each of the tracks were designed for.  The "Start" and "General" tracks were self explanatory, but "Optimize", "Revolutionize" and "Explore" didn't tell me much and the copy for each of the sessions was so titilating, it was hard to differentiate them.  So I wound up going to some sessions that were more basic than I would have liked.  Maybe next year, they could have tracks that clearly identify the level of Marketo user that would most benefit from them.

[Anonymous]

I've been to the Marketo Summit 3 times now, and each year it gets better. The content is broken into more relevant sessions, the accomodations allow for more people, the sponsors and partners have more to offer, the organization of the keynotes, sessions, and events gets better, the sneak peaks at the product development are more exciting, and you meet and hang out with other Marketo Users for mindsharing.

For me, I'm always hunting for nuggets of wisdom--ways that people have used Marketo to solve a problem that I have never considered. I echo what Charlie L said about the "You might like this" session with Balihoo. What an interesting idea to setup resource scoring, and then actually sharing what was done to set this up. THAT'S what I'm talkinng about--tell me about an innovation that you employ and HOW you employed it.

I'm exteremely excited about the Customer Engagement Model--that's where I live in Marketo, and it's been a painful place. I'm really looking forward to using this!

One tiny disappointment--I noticed a misprint in the agenda and while I intended to go to the Tuesday "Product Buy a Feature Innovation Game" the room listed was incorrect, so I actually was in Glen Lipka's story of the Marketo Product Design. I found it very interesting too, and Glen is a great speaker--I was in one of his sessions the past 2 years. However, I really wanted to see the Feature Innovation Game session!

I am happy to have met my Customer Success Team, who gave me a direct line to Alex, the VP of Product Development (I think that's his title...?). We had a nice chat about some issues I've been having and how we can work to remedy these issues. I'm feeling good about the future and Marketo's place in it!

One important mention: The food. I am lactose and gluten intolerant. Thank you for providing gluten-free and dairy-free choices for breakfast and lunch! 😄

[Anonymous]

Just went to fill out my surveys and they're already closed. Bummer. 😞

[Anonymous]

It was a couple of days - I have a long list of best practices to start working on - and am really looking forward to the sessions being posted, so I can catch up on the ones I missed!

It was great meeting so many other members of the Marketing Nation and I'm definitely going to try to fit this into my calendar for next year!

[Lacy_Patrino]

This was our first Marketo User Group Summit. WOW! We came away with so many ideas to really put Marketo to use for our organization.

I agree with Kendal that some of the sessions were just "eh." My two favorites were Best Practices for Deploying Marketo Across Multiple Product Lines with Keith Lincoln from SmartBear and Eric Dukart from Sundog and After the Sale: Marketo is Your Secret Weapon to Happy and Loyal Customers with Cate Vanasse with Egencia.

I'd love to see more use case examples from other B2B companies, especially those, like Egencia, who are using Marketo with a pre-defined customer base.

[Kimi_Heskett1]

Best summit yet, Marketo! Huge kudos for all the hard work you all put in to make this a fantastic week for all of us. There were several sessions that I was very impressed with. Patty was a great keynote speaker, she really resonated with me! I'm still waiting for an invite to become her mentee as well... 🙂

 

Best part of the whole week was meeting my fellow Marketo users/lovers/champions and hanging out with my favorite Marketo employees. The networking from the week is priceless. 

Thanks for an awesome week, Marketo!!!!

[Anonymous]

Here are a few photos of the new Customer Engagement Module from Cheryl's presentation.













Here are a few shots of Kristine Steuart, CEO of Allocadia, showing the new Marketo Financial Management.











And here is the new Marketing Calendar.

[Anonymous]

Does anyone have screen shots of the new nurture feature in Marketo?

[Anonymous]

I agree with Jodi's comment regarding "You might like this" by Balihoo - one of the cooler ideas this Summit (and there were a lot).

Some other notable sessions were:

• Salesforce.com Native Integration Best Practices
• Will the Real Lead Please Stand Up?
• Using SFDC Dashboards to track KPIs

Datarati did their thing on the partner side. I also really enjoyed the Allocadia/Marketo Financial Management demo.

Enjoyed meeting Marketo users from all over the globe - loved seeing everyone from the community "come to life."

One of my favorite conferences overall - definitely up there with Dreamforce. Well done.

[Rafael_Santoni1]

Thank you Liz. I marked your response as the "Best Answer" on this thread as I mentioned before. It will be of great value to everyone, including thosed that could not attend the event. I am very glad we were able to meet in person and look forward to the next event.

Everyone reading this thread, feel free to include any more details on how the event helped you move your business towards the next frontier of marketing automation within your organization.

Good luck!

Rafael

[Anonymous · Accepted solution]

Hi everyone, recordings and slide decks will be available in Community in a few weeks. If you attended you'll receive an email notification, if you didn't attend I'll announce it in community also.

Thanks for your comments here! 

Best,
Liz 

[Anonymous]

I had a wonderful experience at the MUS!  There are a lot of great sessions and a ton of useful information.  I was definitely most impacted by Lee Anne Wimberly and Cyndie Beckwith's Advanced Nurturing session.  Great information with some immediately actionable items!  I'm eager to get them implemented. Would love to be able to access the presentations for a look back and to view the presentations I missed. 

I also made some great connections at the Expo.  I found a lot of cool platforms that can be implemented with Marketo and have already made plans with a number of the partners for follow up meetings and demos.  

Oh, and don't forget the Party!  Lots of fun!  Kudos to David for having the guts to get out there on the dance floor and get the party started.  Shout out to my hardcore dancing machines!