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Re: Design Informant in the Deliverability Power Pack

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Jessica_Biblis
Level 3

Design Informant in the Deliverability Power Pack

This question is for anyone who has used both Design Informant as part of the Deliverability Power Pack and Litmus -- How does Design Informant compare to Litmus's design testing? Would it be able to fully replace or would we still need to use Litmus to check mobile design, etc.?

We do have Litmus's analytics code on some of our emails, although we don't check them often. It is nice to be able to see how much time folks are spending on the email, but not necessary.

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Chris_Saporito
Level 9

Re: Design Informant in the Deliverability Power Pack

Hi Jessica,

We currently use the Design informant aspect of the Deliverability Power Pack. We use it without any other subscriptions such as Litmus. You are able to see how the email renders across many different ESPs and devices. It also gives you tips for optimizing the email as well, its as simple as copying the HTML code and dropping it into Marketo. Lastly, you can see a SPAM audit of the email too. This is great to see before sending the email. Maybe not as robust but definitely a helpful tool, we love it.

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Chris_Saporito
Level 9

Re: Design Informant in the Deliverability Power Pack

Hi Jessica,

We currently use the Design informant aspect of the Deliverability Power Pack. We use it without any other subscriptions such as Litmus. You are able to see how the email renders across many different ESPs and devices. It also gives you tips for optimizing the email as well, its as simple as copying the HTML code and dropping it into Marketo. Lastly, you can see a SPAM audit of the email too. This is great to see before sending the email. Maybe not as robust but definitely a helpful tool, we love it.

Jessica_Biblis
Level 3

Re: Design Informant in the Deliverability Power Pack

Thanks, Chris! Glad to hear that you're using it without needing any other subscriptions.