Deliverability Reports

[Anonymous]

Are there any deliverability reports that should be ran on a daily or monthly bases? 

[Michelle_Tizian · Accepted solution]

I do the a subscription to a weekly email performance report that tracks the emails that bounced hard. 

I do the monthly email performance report to look at all of the emails we sent out for the month and see the delivery rate, CTR and unsubscribes. 

I also do a monthly email link performance report on our blog/podcast emails to see which content had the most activity and track it against activities on Google Analytics.