Database Segmentation

Level 3

Database Segmentation

Presently, we are using smart list to send email programs. We are in a process to segment database and switch to segmentation instead of using static list.

Please provide suggestions, what could be the criteria for segmentation.

Level 10 - Community Moderator

Re: Database Segmentation

Have you searched past Community posts? This isn't the first time people have tossed around ideas for segmentations.  But it's impossible to just tell you Use these segmentations -- if you have static lists surely they already reflect business-specific divisions between leads.

Not applicable

Re: Database Segmentation

Hi Sagorika,

As Sanford said, there is no standard best practice Segments. It will highly depend on your industry, specific organisational needs and goals, etc. However, below a very useful article written by Marketo on the topic:

Effective Database Segmentation for Lead Nurturing - Marketo

I hope this helps you!