the dashboard in the A/B testing program shows a delivered count that if by 21 leads, according to the email performance report for that send. I pulled at the same time, and 2 days after the email sent. Any clue why? The open and clicks also differ by a handful...
Also, I've noticed the dashboard has shown only 1 unsubscribe for the past 4 or 5 sends, but when I pull the performance reports, I see upwards of 14 unsubscribes per send.
Any help is appreciated to clear up this confusion. thanks.
there are several threads already on this topic. Please do a search.
I believe the issue is related to unique clicks as well as changes in the leads - if a lead is deleted, the data disappears.
what about the unsubscribes? the dashboard used to show an accurate count, but it seems for the past 6-8 weeks, it is stuck at 1 for all of my programs, when the email performance report reflects a much higher count? thanks .