Custom Unsubscribe Links

[Robb_Barrett]

Is it possible to customize the Unsub for individual email templates?  I have a special event coming up that only affects a small portion of our DB and I'd like to offer those members the ability to opt out of communications without this being put on every email coming out of our instance.

[Grégoire_Miche2 · Accepted solution]

HI Robb,

On large companies, we are rolling out a policy of setting the post-footer/unsubscribe section of the emails through snippets. This enables to handle efficiently languages and different legal mentions. In the snippet, you can add any link, instead of the typical {{system.unsubscribelink}}.

Just make sure you add "  ?mkt_unsubscribe=1&mkt_tok=##MKT_TOK##." to your URL.

So typically, the link will have the form of

http://mymarketo.domain.com/myOtherUnsubscribePage.html?mkt_unsubscribe=1&mkt_tok=##MKT_TOK##.

-Greg

[TBlane_McMichen]

@Grégoire_Miche2 Will this approach work for external unsubscribes?  I have an external preference center, so I need to do something like...   https://my.preferencecenter.com/unsub?mkt_unsubscribe=1&mkt_tok=##MKT_TOK##&other_params=values

I don't think it is possible to set the {{system.unsubscribelink}} value to an external URL, is it?