Custom form HTML for "known" people

Morgan_Corbett
Level 3

Custom form HTML for "known" people

Does anyone know how Marketo defines someone as "known"?

Is it as simple as, we know their email address? Or is there specific criteria I can set?

Show Custom HTML Form for Known People - Marketo Docs - Product Docs

1 REPLY 1
Devraj_Grewal
Level 10

Re: Custom form HTML for "known" people

Morgan,

Marketo defines a "known" person as any person in your database that is not an anonymous person. An anonymous person is anyone browsing a munchkin-embedded page but you do not know anything about them (ex. email, company name, etc.). Therefore, a known person is anyone in the database that has person data populated, they do not necessarily have to have an email address populated.