Custom Field type URL -> Character Limit ?

[Anonymous]

Hi All,

So I have created a custom field for leads whose type is a URL. However, the URL which we need this custom field to store is about 390 characters long. Marketo seems to be not being able to store a URL of this length and shows an error of Maximum character level reached every time I try to access Marketo's Create/Update lead REST API.

But, on changing the field's type to Text, it is able to store the link. The problem arises when I use this field as a token in my emails. The link gets populated simply as Text instead of being populated as a hyperlink.

How do you guys suggest I resolve this issue ? What is the maximum character limit for URL type in Marketo's custom field option?

Thanks !!

[Grégoire_Miche2 · Accepted solution]

HI Prabash,

It is likely that the string type is limited to 255 characters indeed.

I gather that you want to use the text area field a the URL for a CTA in your email, following this thread : Using 'Clicks Link in Email' Trigger. Am I correct ?

If your link URL in the email editor looks like this : http://{{lead.textareatoken}} it will work fine. I just tested it.

-Greg